The Economist’s View of Pricing

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چکیده

After reading this chapter you will: n appreciate the strategic significance of pricing decisions in marketing strategy n understand the approaches to pricing of the economist and accountant, together with their contributions and limitations in the context of the price setting process n apply a framework to pricing decisions based around the key inputs to these decisions n understand the main pricing methods and their relative advantages and disadvantages

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تاریخ انتشار 2010